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Posted on Thursday, May 15, 2008 by Brad Storm
My very interesting class, Technology Strategy, is finally concluded. My group project focused on satellite navigation systems like GPS, and how the technology is about to merge with the cell phone industry. Technology Strategy is really an interesting and important class. It raises questions about how value is created (how do companies actually create the technology?), capture the value (how to make money on it) and how to deliver value (get it out into the market!). Based on technology and economical knowledge the whole value chain of technology and innovation is being discussed. If this sounds interesting, take further read on what we found for the hybrid GNSS / Cell phone market:
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